Tag Archives: reverse logistics

The World of Returns and Reverse Logistics

Did you know that return options strongly influence customer loyalty? Picture¬†Lucy. She’s one of your most valued customers,¬†and she just received an item from your current catalog today. It fits great, feels great, but whoops, it’s just not her color. As she searches through the box her item came in, she’s surprised to find out that there’s no return label.

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